Melbourne plays host to many sporting events each year with attract crowds from around Australia and even from around the world. With a catch phrase of “a whole new level”, the Australian Open for 2011 was launched today at Hisense Arena. The Australian Open Trophy tour kicked off at the launch with legendary Ken Rosewall and Evonne Cawley bringing the trophies out in a special presentation. The tour moves to Adelaide later in the week and then to Tasmania, but it will take in all states and territories as it traverses the nation in the lead up to the Australian Open 2011 in January.
Various speeches were made by Tennis CEO – Steve Wood, Australian Open Tournament Director – Craig Wood and Victorian Minister for Sport – James Merlino. Some of the initiatives announced were, A prize pool of $25 Million which on the current exchange rate would make it the biggest purse n the 105 year history of the event. A nation wide trophy tour to celebrate the heritage of the Australian Open and a new long term broadcast deal in North and South America with ESPN, just a preview of whats to come in 2011.
Further images can be seen in our Australian Open 2011 Launch gallery
Until the next photographic adventure – Thats all for now
Brett Robson – Freelance Media Photographer