With all the hype and attention on the latest clothing lines, celebrities and after parties at times it is very easy to forget those behind the scenes who help to make it all happen for the printed and online media.
Well let’s take a look at the role of the photographers who attend and “pap tha fashion” as I love to say. Well with your Media Pass in hand you arrive at the event and after checking your name with the Public Relations/Media Manager you walk in and look for a spot on the Media Riser. A general rule “if there is a placard on the ground stating a company such as The Age, Getty Images, Six Six Photography” then it’s advisable not to stand there as those photographers have been designated those locations.
So once you have spot it’s a matter of waiting for the public, guests and celebrities to arrive soon after an anouncement is heard “Ladies and Gentlemen please take your seat as the show will start in five minutes” and soon after the show begins
Lights dim and music booms, a rthymic beat almost tribal pumps out of the speakers and creates the atmosphere related to the designer, models then step out onto the catwalk and the photographers role starts, either on a ceative or basic fashion level, in the time at fashion weeks we have observed photographers using Canon L Series 300mm, Tilt Shift lens and a Fish-Eye Lens … an interesting perspective on such a creative industry.
The models walk the lengthy trail of the catwalk and nearing the end a barraige of shutters are heard, almost the likes of a legion of men shooting at the enemy but lucky for the models they’re cameras.
On average most of the photographers will take anywhere from 200 through to 5000+ photos per show, so sometimes if you think “you” are the only person with a particular shot.. think again. Most times editors and media alike want the photos very quickly which will have some photographed editing and emailing off images via laptop to there respective publications of which then the public get to view.
So next time your at fashion week …. Take note of the photographers and maybe even give us a wave.
Until the next photographic adventure …. Thats all for now
Brett Robson – Freelance Media Photographer